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Guided ExperienceSmall Group

The Small Group format designates guided experiences organized for a limited number of participants. It aims to offer more personalized interaction than mass tours while maintaining price accessibility. This positioning is widely used in urban, cultural and nature destinations. The aggregated data currently analyzed indicates, in several markets, significant presence of local operators in visibility, accompanied by strong transaction intermediation. Cross-sectional analysis of this segment makes it possible to compare markets and observe structural gaps in distribution and booking.

Updated March 31, 2026

Segment Guided Experience Small Group: TPDI score 76/100, 17% direct booking, ARI 52/100. 17 analyses.

Statistics

Total analyses

17

Cities analyzed

17

Agentic Readiness (ARI)

Structural and transactional readiness for AI-mediated travel markets

52/100 (67 operators)

ARI breakdown
BlockScore
Structure13/25
Execution13/25
Completeness17/25
Freshness7/15
Performance4/10

Partially executable — structural and freshness gaps detected

Methodology updated — March 2026

Visibility structureTPDI — Guided Experience — Small Group

Average distribution of actor types

Platforms : 48% · Local Operators : 22% · Resellers : 29% · DMO : 1%

Source: TPDI · ARI

Booking signalsTPDI — Guided Experience — Small Group

Average distribution of booking methods

Direct Booking : 17% · Platform (OTA) : 76% · Contact Only : 6% · No Signal Detected : 1%

Source: TPDI · ARI

Intermediary dependency indexTPDI — Guided Experience — Small Group

Score : 76 / 100

076 / 100100

The higher the index, the more the market depends on platforms and resellers to sell.

Source: TPDI · ARI

Estimated commission leakageTPDI — Guided Experience — Small Group

Between $115 and $231 out of every $1,000 go to commissions.

Stays local : ~$827 · Commission leakage : $115–$231

Scale with your real volume.

How is this calculated?

Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.

Source: TPDI · ARI