Chile Santiago Guided Experience — Small Group
Based on today's most visible results · Dominant discourse analysis
CountryChile·CitySantiago·ActivityGuided Experience·CriteriaSmall Group
Analysis performed on May 8, 2026
You are viewing an analysis of the English-speaking market.
Market Guided Experience Small Group in Santiago: TPDI score 50/100, 13% direct booking. Analysis based on 24 offers.
TPDI: 50.0
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Based on 24 visible offers
Structural diagnostic
- • Dependence on intermediaries : Medium
- • Visible direct booking : Low
- • Dominant intermediation : 50 %
Market visibility — Who captures attention?
Market visibility is dominated by platforms at 46%, followed by remote resellers at 17% and local operators at 4%. This configuration indicates a concentration of visibility among intermediary actors, reducing direct exposure of local operators. The institutional site (DMO) of Santiago represents 21% of organic visibility. This is visibility, not booking.
Current booking structure
The current booking structure is fragmented: 13% in assisted direct booking, 50% via platforms or resellers, 21% in unassisted direct contact. Direct booking maturity remains proportional to its observed share. Direct contact (email, phone) does not constitute direct booking: only offers with an online journey with the operator are counted as direct.
Booking type distribution in sample
Structural summary
This market is structurally dominated by intermediaries.