Guided Experience — Small Group
The Small Group format designates guided experiences organized for a limited number of participants. It aims to offer more personalized interaction than mass tours while maintaining price accessibility. This positioning is widely used in urban, cultural and nature destinations. The aggregated data currently analyzed indicates, in several markets, significant presence of local operators in visibility, accompanied by strong transaction intermediation. Cross-sectional analysis of this segment makes it possible to compare markets and observe structural gaps in distribution and booking.
Updated February 28, 2026
Statistics
Total analyses
11
Cities analyzed
11
Visibility structureTPDI — Guided Experience — Small Group
Average distribution of actor types
Source: Tourism Platform Dependence Index (TPDI)
Booking signalsTPDI — Guided Experience — Small Group
Average distribution of booking methods
Source: Tourism Platform Dependence Index (TPDI)
Intermediary dependency indexTPDI — Guided Experience — Small Group
The higher the index, the more the market depends on platforms and resellers to sell.
Source: Tourism Platform Dependence Index (TPDI)
Estimated commission leakageTPDI — Guided Experience — Small Group
Between $123 and $246 out of every $1,000 go to commissions.
How is this calculated?
Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.
Source: Tourism Platform Dependence Index (TPDI)