New Zealand Auckland Guided Experience — Small Group
Based on today's most visible results · Dominant discourse analysis
CountryNew Zealand·CityAuckland·ActivityGuided Experience·CriteriaSmall Group
Analysis performed on March 21, 2026
You are viewing an analysis of the English-speaking market.
Market Guided Experience Small Group in Auckland: TPDI score 50/100, 36% direct booking, ARI 54/100. Analysis based on 28 offers.
TPDI: 50.0
██████████░░░░░░░░░░ Medium
Based on 28 visible offers
ARI average of direct operators : 54/100 (10 operators)
ARI breakdown▼
| Block | Score |
|---|---|
| Structure | 12/25 |
| Execution | 15/25 |
| Completeness | 16/25 |
| Freshness | 7/15 |
| Performance | 4/10 |
Partially executable — structural and freshness gaps detected
Structural and transactional readiness for AI-mediated travel markets
Methodology updated — March 2026
Structural diagnostic
- • Dependence on intermediaries : Medium
- • Visible direct booking : Medium
- • Dominant intermediation : 50 %
Market visibility — Who captures attention?
Market visibility is dominated by platforms at 50%, followed by local operators at 43% and remote resellers at 4%. This configuration indicates a concentration of visibility among intermediary actors, reducing direct exposure of local operators. The institutional site (DMO) of Auckland represents 4% of organic visibility. This is visibility, not booking.
Current booking structure
The current booking structure is fragmented: 36% in assisted direct booking, 50% via platforms or resellers, 11% in unassisted direct contact. Direct booking maturity remains proportional to its observed share. Direct contact (email, phone) does not constitute direct booking: only offers with an online journey with the operator are counted as direct.
Booking type distribution in sample
Structural summary
The market is shared, but local control remains fragile.