TPDI — Mexico
Overview of market structures observed in Mexico based on available analyses.
Updated March 1, 2026
In Mexico, the average TPDI score is 85/100, with 13% direct booking and an average ARI of 48/100. 6 cities analyzed.
Overall Statistics
Agentic Readiness (ARI)
Structural and transactional readiness for AI-mediated travel markets
48/100 (142 direct operators evaluated)
ARI breakdown▼
| Block | Score |
|---|---|
| Structure | 13/25 |
| Execution | 12/25 |
| Completeness | 15/25 |
| Freshness | 5/15 |
| Performance | 4/10 |
Partially executable — structural and freshness gaps detected
Methodology updated — March 2026
Total Analyses
53
Cities Analyzed
6
Unique Activities
5
Differentiating Criteria
11
Visibility StructureTPDI — Mexico
Average distribution of actor types in stored analyses
Platforms : 44% · Local Operators : 14% · Resellers : 42%
These percentages represent the average distribution observed across all analyses for this country. They reflect visibility (who appears in analyzed samples), not customer preferences.
Source: TPDI · ARI
Booking SignalsTPDI — Mexico
Average distribution of booking methods offered
Direct Booking : 13% · Platform (OTA) : 86% · Contact Only : 2% · No Signal Detected : 0%
0% direct booking does not mean none exists in this country, but that none appears in the analyses currently stored in our database.
Source: TPDI · ARI
Intermediary dependency indexTPDI — Mexico
Score : 85 / 100
The higher the index, the more the market depends on platforms and resellers to sell.
Source: TPDI · ARI
Estimated commission leakageTPDI — Mexico
Between $129 and $258 out of every $1,000 go to commissions.
Stays local : ~$806 · Commission leakage : $129–$258
Scale with your real volume.
How is this calculated?
Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.
Source: TPDI · ARI
Top Cities by Direct Booking Rate
Explore by activity type
View analyses aggregated by activity (all countries)
Cities in Mexico
All cities with at least one analysis
| City | TPDI | Direct | Agentic AI (ARI) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ciudad de méxico | 93 | 5% | 50/100ARI breakdown▼
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| Playa del carmen | 85 | 12% | 44/100ARI breakdown▼
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| Tulum | 86 | 14% | 52/100ARI breakdown▼
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| Bacalar | 88 | 10% | 50/100ARI breakdown▼
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| Cancun | 84 | 14% | 41/100ARI breakdown▼
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| Puerto vallarta | 74 | 23% | 48/100ARI breakdown▼
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