TPDI — Mexico
Overview of market structures observed in Mexico based on available analyses.
Updated March 1, 2026
Overall Statistics
Agentic Readiness (ARI)
Average preparation of direct operators for the AI agent world
41/100 (6 cities with ARI)
Detectable but incomplete — critical signals missing
Total Analyses
53
Cities Analyzed
6
Unique Activities
5
Differentiating Criteria
11
Visibility StructureTPDI — Mexico
Average distribution of actor types in stored analyses
These percentages represent the average distribution observed across all analyses for this country. They reflect visibility (who appears in analyzed samples), not customer preferences.
Source: Tourism Platform Dependence Index (TPDI)
Booking SignalsTPDI — Mexico
Average distribution of booking methods offered
0% direct booking does not mean none exists in this country, but that none appears in the analyses currently stored in our database.
Source: Tourism Platform Dependence Index (TPDI)
Intermediary dependency indexTPDI — Mexico
The higher the index, the more the market depends on platforms and resellers to sell.
Source: Tourism Platform Dependence Index (TPDI)
Estimated commission leakageTPDI — Mexico
Between $129 and $258 out of every $1,000 go to commissions.
How is this calculated?
Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.
Source: Tourism Platform Dependence Index (TPDI)
Top Cities by Direct Booking Rate
Explore by activity type
View analyses aggregated by activity (all countries)
Cities in Mexico
All cities with at least one analysis
| City | TPDI | Direct | Agentic AI (ARI) |
|---|---|---|---|
| Ciudad de méxico | 93 | 5% | 34/100 |
| Tulum | 86 | 14% | 47/100 |
| Playa del carmen | 85 | 12% | 41/100 |
| Cancun | 84 | 14% | 37/100 |
| Bacalar | 88 | 10% | 48/100 |
| Puerto vallarta | 74 | 23% | 39/100 |