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Mexico Puerto Vallarta Guided ExperienceEco / Sustainable

Based on today's most visible results · Dominant discourse analysis

CountryMexico·CityPuerto Vallarta·ActivityGuided Experience·CriteriaEco / Sustainable

Analysis performed on February 17, 2026

You are viewing an analysis of the English-speaking market.

Market Guided Experience Eco / Sustainable in Puerto Vallarta: TPDI score 50/100, 32% direct booking, ARI 49/100. Analysis based on 22 offers.

TPDI: 50.0

██████████░░░░░░░░░░ Medium

Based on 22 visible offers

ARI average of direct operators : 49/100 (5 operators)

ARI breakdown
BlockScore
Structure12/25
Execution13/25
Completeness15/25
Freshness5/15
Performance4/10

Partially executable — structural and freshness gaps detected

Structural and transactional readiness for AI-mediated travel markets

Methodology updated — March 2026

Structural diagnostic

  • Dependence on intermediaries : Medium
  • Visible direct booking : Low
  • Dominant intermediation : 50 %

Market visibility — Who captures attention?

Market visibility is dominated by local operators at 41%, followed by platforms at 27% and remote resellers at 23%. This configuration indicates a concentration of visibility among intermediary actors, reducing direct exposure of local operators. The institutional site (DMO) of Puerto Vallarta represents 9% of organic visibility. This is visibility, not booking.

DMO9%
Remote resellers23%
Platform weight27%
Local operators41%

Current booking structure

The current booking structure is fragmented: 32% in assisted direct booking, 50% via platforms or resellers, 18% in unassisted direct contact. Direct booking maturity remains proportional to its observed share. Direct contact (email, phone) does not constitute direct booking: only offers with an online journey with the operator are counted as direct.

Booking type distribution in sample

Direct booking32%
Intermediated50%
Contact only18%
Not detected0%

Understand how we classify market actors

Structural summary

The market is shared, but local control remains fragile.