Mexico Puerto Vallarta Guided Experience — Eco / Sustainable
Based on today's most visible results · Dominant discourse analysis
CountryMexico·CityPuerto Vallarta·ActivityGuided Experience·CriteriaEco / Sustainable
Analysis performed on February 17, 2026
You are viewing an analysis of the English-speaking market.
TPDI: 50.0
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Based on 22 visible offers
ARI average of direct operators : 37/100 (5 operators)
Operator rarely or not detectable by AI agents
Structural diagnostic
- • Dependence on intermediaries : Medium
- • Visible direct booking : Low
- • Dominant intermediation : 50 %
Market visibility — Who captures attention?
Market visibility is dominated by local operators at 41%, followed by remote resellers at 27% and platforms at 23%. This configuration indicates a concentration of visibility among intermediary actors, reducing direct exposure of local operators. The institutional site (DMO) of Puerto Vallarta represents 9% of organic visibility. This is visibility, not booking.
Current booking structure
The current booking structure is fragmented: 32% in assisted direct booking, 50% via platforms or resellers, 18% in unassisted direct contact. Direct booking maturity remains proportional to its observed share. Direct contact (email, phone) does not constitute direct booking: only offers with an online journey with the operator are counted as direct.
Booking type distribution in sample
Structural summary
The market is shared, but local control remains fragile.