Italy Rome Guided Experience — Private
Based on today's most visible results · Dominant discourse analysis
CountryItaly·CityRome·ActivityGuided Experience·CriteriaPrivate
Analysis performed on March 28, 2026
You are viewing an analysis of the English-speaking market.
Market Guided Experience Private in Rome: TPDI score 33/100, 38% direct booking, ARI 44/100. Analysis based on 24 offers.
TPDI: 33.0
███████░░░░░░░░░░░░░ Medium
Based on 24 visible offers
ARI average of direct operators : 44/100 (9 operators)
ARI breakdown▼
| Block | Score |
|---|---|
| Structure | 11/25 |
| Execution | 10/25 |
| Completeness | 16/25 |
| Freshness | 5/15 |
| Performance | 3/10 |
Partially executable — structural and freshness gaps detected
Structural and transactional readiness for AI-mediated travel markets
Methodology updated — March 2026
Structural diagnostic
- • Dependence on intermediaries : Low
- • Visible direct booking : Medium
- • Dominant intermediation : 33 %
Market visibility — Who captures attention?
Market visibility is dominated by local operators at 67%, followed by platforms at 33%. No institutional presence (DMO) is detected in the organic results for Rome. This is visibility, not booking.
Current booking structure
The current booking structure is fragmented: 38% in assisted direct booking, 33% via platforms or resellers, 29% in unassisted direct contact. Direct booking maturity remains proportional to its observed share. Direct contact (email, phone) does not constitute direct booking: only offers with an online journey with the operator are counted as direct.
Booking type distribution in sample
Structural summary
The market is shared, but local control remains fragile.