TPDI — Italy
Overview of market structures observed in Italy based on available analyses.
Updated March 28, 2026
In Italy, the average TPDI score is 64/100, with 27% direct booking and an average ARI of 50/100. 1 cities analyzed.
Overall Statistics
Agentic Readiness (ARI)
Structural and transactional readiness for AI-mediated travel markets
50/100 (32 direct operators evaluated)
ARI breakdown▼
| Block | Score |
|---|---|
| Structure | 12/25 |
| Execution | 13/25 |
| Completeness | 16/25 |
| Freshness | 5/15 |
| Performance | 5/10 |
Partially executable — structural and freshness gaps detected
Methodology updated — March 2026
Total Analyses
5
Cities Analyzed
1
Unique Activities
2
Differentiating Criteria
5
Visibility StructureTPDI — Italy
Average distribution of actor types in stored analyses
Platforms : 30% · Local Operators : 34% · Resellers : 36%
These percentages represent the average distribution observed across all analyses for this country. They reflect visibility (who appears in analyzed samples), not customer preferences.
Source: TPDI · ARI
Booking SignalsTPDI — Italy
Average distribution of booking methods offered
Direct Booking : 27% · Platform (OTA) : 66% · Contact Only : 6% · No Signal Detected : 0%
0% direct booking does not mean none exists in this country, but that none appears in the analyses currently stored in our database.
Source: TPDI · ARI
Intermediary dependency indexTPDI — Italy
Score : 64 / 100
The higher the index, the more the market depends on platforms and resellers to sell.
Source: TPDI · ARI
Estimated commission leakageTPDI — Italy
Between $99 and $198 out of every $1,000 go to commissions.
Stays local : ~$851 · Commission leakage : $99–$198
Scale with your real volume.
How is this calculated?
Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.
Source: TPDI · ARI
Top Cities by Direct Booking Rate
Top Cities Dominated by Platforms & Resellers
Explore by activity type
View analyses aggregated by activity (all countries)
Cities in Italy
All cities with at least one analysis
| City | TPDI | Direct | Agentic AI (ARI) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rome | 64 | 27% | 50/100ARI breakdown▼
|