holaOlas logo
holaOlas logo

TPDI — Italy

Overview of market structures observed in Italy based on available analyses.

Updated February 26, 2026

Overall Statistics

Agentic Readiness (ARI)

Average preparation of direct operators for the AI agent world

39/100

Operator rarely or not detectable by AI agents

Total Analyses

4

Cities Analyzed

1

Unique Activities

1

Differentiating Criteria

4

Visibility StructureTPDI — Italy

Average distribution of actor types in stored analyses

These percentages represent the average distribution observed across all analyses for this country. They reflect visibility (who appears in analyzed samples), not customer preferences.

Source: Tourism Platform Dependence Index (TPDI)

Booking SignalsTPDI — Italy

Average distribution of booking methods offered

0% direct booking does not mean none exists in this country, but that none appears in the analyses currently stored in our database.

Source: Tourism Platform Dependence Index (TPDI)

Intermediary dependency indexTPDI — Italy

The higher the index, the more the market depends on platforms and resellers to sell.

Source: Tourism Platform Dependence Index (TPDI)

Estimated commission leakageTPDI — Italy

Between $110 and $219 out of every $1,000 go to commissions.

How is this calculated?

Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.

Source: Tourism Platform Dependence Index (TPDI)

Top Cities by Direct Booking Rate

Top Cities Dominated by Platforms & Resellers

Explore by activity type

View analyses aggregated by activity (all countries)

Cities in Italy

All cities with at least one analysis

CityTPDIDirectAgentic AI (ARI)
Rome7125%39/100