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TPDI — Spain

Overview of market structures observed in Spain based on available analyses.

Updated April 23, 2026

In Spain, the average TPDI score is 69/100, with 26% direct booking and an average ARI of 39/100. 2 cities analyzed.

Overall Statistics

Agentic Readiness (ARI)

Structural and transactional readiness for AI-mediated travel markets

39/100 (56 direct operators evaluated)

ARI breakdown
BlockScore
Structure11/25
Execution10/25
Completeness12/25
Freshness3/15
Performance5/10

Operator rarely or not detectable by AI agents

Methodology updated — March 2026

Total Analyses

9

Cities Analyzed

2

Unique Activities

2

Differentiating Criteria

8

Visibility StructureTPDI — Spain

Average distribution of actor types in stored analyses

Platforms : 31% · Local Operators : 28% · Resellers : 39% · DMO : 1% · Editorial : 1%

These percentages represent the average distribution observed across all analyses for this country. They reflect visibility (who appears in analyzed samples), not customer preferences.

Source: TPDI · ARI

Booking SignalsTPDI — Spain

Average distribution of booking methods offered

Direct Booking : 26% · Platform (OTA) : 70% · Contact Only : 3% · No Signal Detected : 1%

0% direct booking does not mean none exists in this country, but that none appears in the analyses currently stored in our database.

Source: TPDI · ARI

Intermediary dependency indexTPDI — Spain

Score : 69 / 100

069 / 100100

The higher the index, the more the market depends on platforms and resellers to sell.

Source: TPDI · ARI

Estimated commission leakageTPDI — Spain

Between $105 and $210 out of every $1,000 go to commissions.

Stays local : ~$842 · Commission leakage : $105–$210

Scale with your real volume.

How is this calculated?

Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.

Source: TPDI · ARI

Explore by activity type

View analyses aggregated by activity (all countries)

Cities in Spain

All cities with at least one analysis

CityTPDIDirectAgentic AI (ARI)
Barcelone6827%47/100
ARI breakdown
BlockScore
Structure12/25
Execution12/25
Completeness15/25
Freshness4/15
Performance4/10
Madrid7419%31/100
ARI breakdown
BlockScore
Structure9/25
Execution8/25
Completeness8/25
Freshness1/15
Performance5/10