TPDI — Morocco
Overview of market structures observed in Morocco based on available analyses.
Updated April 4, 2026
In Morocco, the average TPDI score is 74/100, with 14% direct booking and an average ARI of 52/100. 1 cities analyzed.
Overall Statistics
Agentic Readiness (ARI)
Structural and transactional readiness for AI-mediated travel markets
52/100 (15 direct operators evaluated)
ARI breakdown▼
| Block | Score |
|---|---|
| Structure | 12/25 |
| Execution | 15/25 |
| Completeness | 15/25 |
| Freshness | 7/15 |
| Performance | 4/10 |
Partially executable — structural and freshness gaps detected
Methodology updated — March 2026
Total Analyses
5
Cities Analyzed
1
Unique Activities
2
Differentiating Criteria
5
Visibility StructureTPDI — Morocco
Average distribution of actor types in stored analyses
Platforms : 62% · Local Operators : 22% · Resellers : 15% · Editorial : 1%
These percentages represent the average distribution observed across all analyses for this country. They reflect visibility (who appears in analyzed samples), not customer preferences.
Source: TPDI · ARI
Booking SignalsTPDI — Morocco
Average distribution of booking methods offered
Direct Booking : 14% · Platform (OTA) : 74% · Contact Only : 11% · No Signal Detected : 1%
0% direct booking does not mean none exists in this country, but that none appears in the analyses currently stored in our database.
Source: TPDI · ARI
Intermediary dependency indexTPDI — Morocco
Score : 74 / 100
The higher the index, the more the market depends on platforms and resellers to sell.
Source: TPDI · ARI
Estimated commission leakageTPDI — Morocco
Between $115 and $231 out of every $1,000 go to commissions.
Stays local : ~$827 · Commission leakage : $115–$231
Scale with your real volume.
How is this calculated?
Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.
Source: TPDI · ARI
Top Cities by Direct Booking Rate
Top Cities Dominated by Platforms & Resellers
Explore by activity type
View analyses aggregated by activity (all countries)
Cities in Morocco
All cities with at least one analysis
| City | TPDI | Direct | Agentic AI (ARI) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marrakech | 74 | 14% | 52/100ARI breakdown▼
|