TPDI — Marrakech, Morocco
Updated April 4, 2026
Statistics for Marrakech
Total Analyses
5
Activities Analyzed
2
Dominant Actor
Platforms
62.0%
Direct Booking
14.0%
Agentic Readiness (ARI)
Structural and transactional readiness for AI-mediated travel markets
52/100 (15 operators)
ARI breakdown▼
| Block | Score |
|---|---|
| Structure | 12/25 |
| Execution | 15/25 |
| Completeness | 15/25 |
| Freshness | 7/15 |
| Performance | 4/10 |
Partially executable — structural and freshness gaps detected
Methodology updated — March 2026
In Marrakech, the TPDI score is 74/100, with 14% direct booking and an ARI of 52/100. Visibility structure: 62% platforms, 22% local operators, 16% resellers.
Visibility Structure in MarrakechTPDI — Marrakech, Morocco
Average distribution of actor types in analyses for this city
Platforms : 62% · Local Operators : 22% · Resellers : 16% · Editorial : 1%
Source: TPDI · ARI
Booking Signals in MarrakechTPDI — Marrakech, Morocco
Average distribution of booking methods offered
Direct Booking : 14% · Platform (OTA) : 74% · Contact Only : 11% · No Signal Detected : 1%
Source: TPDI · ARI
Intermediary dependency indexTPDI — Marrakech, Morocco
Score : 74 / 100
The higher the index, the more the market depends on platforms and resellers to sell.
Source: TPDI · ARI
Estimated commission leakageTPDI — Marrakech, Morocco
Between $117 and $234 out of every $1,000 go to commissions.
Stays local : ~$824 · Commission leakage : $117–$234
Scale with your real volume.
How is this calculated?
Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.
Source: TPDI · ARI
Activities and Criteria in Marrakech
Explore by activity (all countries) →All analyzed activities with their differentiating criteria