TPDI — India
Overview of market structures observed in India based on available analyses.
Updated March 28, 2026
In India, the average TPDI score is 82/100, with 9% direct booking and an average ARI of 43/100. 9 cities analyzed.
Overall Statistics
Agentic Readiness (ARI)
Structural and transactional readiness for AI-mediated travel markets
43/100 (50 direct operators evaluated)
ARI breakdown▼
| Block | Score |
|---|---|
| Structure | 12/25 |
| Execution | 14/25 |
| Completeness | 12/25 |
| Freshness | 3/15 |
| Performance | 4/10 |
Partially executable — structural and freshness gaps detected
Methodology updated — March 2026
Total Analyses
23
Cities Analyzed
9
Unique Activities
2
Differentiating Criteria
5
Visibility StructureTPDI — India
Average distribution of actor types in stored analyses
Platforms : 75% · Local Operators : 11% · Resellers : 14%
These percentages represent the average distribution observed across all analyses for this country. They reflect visibility (who appears in analyzed samples), not customer preferences.
Source: TPDI · ARI
Booking SignalsTPDI — India
Average distribution of booking methods offered
Direct Booking : 9% · Platform (OTA) : 82% · Contact Only : 9% · No Signal Detected : 0%
0% direct booking does not mean none exists in this country, but that none appears in the analyses currently stored in our database.
Source: TPDI · ARI
Intermediary dependency indexTPDI — India
Score : 82 / 100
The higher the index, the more the market depends on platforms and resellers to sell.
Source: TPDI · ARI
Estimated commission leakageTPDI — India
Between $133 and $267 out of every $1,000 go to commissions.
Stays local : ~$800 · Commission leakage : $133–$267
Scale with your real volume.
How is this calculated?
Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.
Source: TPDI · ARI
Top Cities by Direct Booking Rate
Explore by activity type
View analyses aggregated by activity (all countries)
Cities in India
All cities with at least one analysis
| City | TPDI | Direct | Agentic AI (ARI) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa | 80 | 6% | 52/100ARI breakdown▼
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| Varanasi | 90 | 3% | 39/100ARI breakdown▼
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| Delhi | 80 | 12% | 49/100ARI breakdown▼
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| Darjeeling | 83 | 10% | 31/100ARI breakdown▼
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| Jaipur | 82 | 8% | 40/100ARI breakdown▼
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| Agra | 85 | 15% | 50/100ARI breakdown▼
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| Kerala | 65 | 13% | 35/100ARI breakdown▼
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| Rishikesh | 59 | 32% | 46/100ARI breakdown▼
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| Udaipur | 81 | 15% | 48/100ARI breakdown▼
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