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Portugal Lisbonne cultural-walking-tourLocal signatureShared

Based on today's most visible results · Dominant discourse analysis

CountryPortugal·CityLisbonne·Activitycultural-walking-tour·CriteriaShared

Analysis performed on February 28, 2026

You are viewing an analysis of the English-speaking market.

TPDI: 69.0

██████████████░░░░░░ High

Based on 16 visible offers

ARI average of direct operators : 37/100 (5 operators)

Operator rarely or not detectable by AI agents

Structural diagnostic

  • Dependence on intermediaries : High
  • Visible direct booking : Low
  • Dominant intermediation : 69 %

Market visibility — Who captures attention?

Market visibility is dominated by remote resellers at 38%, followed by local operators at 31% and platforms at 31%. This configuration indicates a concentration of visibility among intermediary actors, reducing direct exposure of local operators. No institutional presence (DMO) is detected in the organic results for Lisbonne. This is visibility, not booking.

Remote resellers38%
Platform weight31%
Local operators31%

Current booking structure

The current booking structure shows domination of intermediation with 69% of bookings going through platforms or remote resellers. Direct booking remains limited to 31%, while 0% offer unassisted direct contact without an online booking engine. Direct booking maturity remains marginal in the analyzed visible sample.

Booking type distribution in sample

Direct booking31%
Intermediated69%
Contact only0%
Not detected0%

Understand how we classify market actors

Structural summary

The market is shared, but local control remains fragile.