Portugal Lisbonne cultural-walking-tourLocal signature — Private
Based on today's most visible results · Dominant discourse analysis
CountryPortugal·CityLisbonne·Activitycultural-walking-tour·CriteriaPrivate
Analysis performed on February 28, 2026
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TPDI: 73.0
███████████████░░░░░ High
Based on 26 visible offers
ARI average of direct operators : 40/100 (6 operators)
Detectable but incomplete — critical signals missing
Structural diagnostic
- • Dependence on intermediaries : High
- • Visible direct booking : Low
- • Dominant intermediation : 73 %
Market visibility — Who captures attention?
Market visibility is dominated by remote resellers at 46%, followed by local operators at 27% and platforms at 27%. This configuration indicates a concentration of visibility among intermediary actors, reducing direct exposure of local operators. No institutional presence (DMO) is detected in the organic results for Lisbonne. This is visibility, not booking.
Current booking structure
The current booking structure shows domination of intermediation with 73% of bookings going through platforms or remote resellers. Direct booking remains limited to 23%, while 4% offer unassisted direct contact without an online booking engine. Direct booking maturity remains marginal in the analyzed visible sample.
Booking type distribution in sample
Structural summary
This market is structurally dominated by intermediaries.