TPDI — Switzerland
Overview of market structures observed in Switzerland based on available analyses.
Updated March 20, 2026
In Switzerland, the average TPDI score is 81/100, with 9% direct booking and an average ARI of 38/100. 1 cities analyzed.
Overall Statistics
Agentic Readiness (ARI)
Structural and transactional readiness for AI-mediated travel markets
38/100 (3 direct operators evaluated)
ARI breakdown▼
| Block | Score |
|---|---|
| Structure | 10/25 |
| Execution | 12/25 |
| Completeness | 8/25 |
| Freshness | 5/15 |
| Performance | 3/10 |
Operator rarely or not detectable by AI agents
Methodology updated — March 2026
Total Analyses
2
Cities Analyzed
1
Unique Activities
1
Differentiating Criteria
2
Visibility StructureTPDI — Switzerland
Average distribution of actor types in stored analyses
Platforms : 60% · Local Operators : 6% · Resellers : 25% · DMO : 9%
These percentages represent the average distribution observed across all analyses for this country. They reflect visibility (who appears in analyzed samples), not customer preferences.
Source: TPDI · ARI
Booking SignalsTPDI — Switzerland
Average distribution of booking methods offered
Direct Booking : 9% · Platform (OTA) : 83% · Contact Only : 4% · No Signal Detected : 4%
0% direct booking does not mean none exists in this country, but that none appears in the analyses currently stored in our database.
Source: TPDI · ARI
Intermediary dependency indexTPDI — Switzerland
Score : 81 / 100
The higher the index, the more the market depends on platforms and resellers to sell.
Source: TPDI · ARI
Estimated commission leakageTPDI — Switzerland
Between $128 and $255 out of every $1,000 go to commissions.
Stays local : ~$808 · Commission leakage : $128–$255
Scale with your real volume.
How is this calculated?
Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.
Source: TPDI · ARI
Top Cities by Direct Booking Rate
Top Cities Dominated by Platforms & Resellers
Explore by activity type
View analyses aggregated by activity (all countries)
Cities in Switzerland
All cities with at least one analysis
| City | TPDI | Direct | Agentic AI (ARI) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Zurich | 81 | 9% | 38/100ARI breakdown▼
|