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TPDI — Sweden

Overview of market structures observed in Sweden based on available analyses.

Updated March 20, 2026

In Sweden, the average TPDI score is 89/100, with 6% direct booking and an average ARI of 50/100. 1 cities analyzed.

Overall Statistics

Agentic Readiness (ARI)

Structural and transactional readiness for AI-mediated travel markets

50/100 (3 direct operators evaluated)

ARI breakdown
BlockScore
Structure15/25
Execution10/25
Completeness12/25
Freshness8/15
Performance5/10

Partially executable — structural and freshness gaps detected

Methodology updated — March 2026

Total Analyses

2

Cities Analyzed

1

Unique Activities

1

Differentiating Criteria

2

Visibility StructureTPDI — Sweden

Average distribution of actor types in stored analyses

Platforms : 79% · Local Operators : 6% · Resellers : 13% · DMO : 2%

These percentages represent the average distribution observed across all analyses for this country. They reflect visibility (who appears in analyzed samples), not customer preferences.

Source: TPDI · ARI

Booking SignalsTPDI — Sweden

Average distribution of booking methods offered

Direct Booking : 6% · Platform (OTA) : 89% · Contact Only : 2% · No Signal Detected : 2%

0% direct booking does not mean none exists in this country, but that none appears in the analyses currently stored in our database.

Source: TPDI · ARI

Intermediary dependency indexTPDI — Sweden

Score : 89 / 100

089 / 100100

The higher the index, the more the market depends on platforms and resellers to sell.

Source: TPDI · ARI

Estimated commission leakageTPDI — Sweden

Between $138 and $276 out of every $1,000 go to commissions.

Stays local : ~$793 · Commission leakage : $138–$276

Scale with your real volume.

How is this calculated?

Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.

Source: TPDI · ARI

Top Cities by Direct Booking Rate

Top Cities Dominated by Platforms & Resellers

Explore by activity type

View analyses aggregated by activity (all countries)

Cities in Sweden

All cities with at least one analysis

CityTPDIDirectAgentic AI (ARI)
Stockholm896%50/100
ARI breakdown
BlockScore
Structure15/25
Execution10/25
Completeness12/25
Freshness8/15
Performance5/10