TPDI — Indonesia
Overview of market structures observed in Indonesia based on available analyses.
Updated April 2, 2026
In Indonesia, the average TPDI score is 84/100, with 6% direct booking and an average ARI of 51/100. 1 cities analyzed.
Overall Statistics
Agentic Readiness (ARI)
Structural and transactional readiness for AI-mediated travel markets
51/100 (7 direct operators evaluated)
ARI breakdown▼
| Block | Score |
|---|---|
| Structure | 12/25 |
| Execution | 13/25 |
| Completeness | 17/25 |
| Freshness | 4/15 |
| Performance | 4/10 |
Partially executable — structural and freshness gaps detected
Methodology updated — March 2026
Total Analyses
5
Cities Analyzed
1
Unique Activities
2
Differentiating Criteria
5
Visibility StructureTPDI — Indonesia
Average distribution of actor types in stored analyses
Platforms : 64% · Local Operators : 8% · Resellers : 24% · DMO : 1% · Editorial : 3%
These percentages represent the average distribution observed across all analyses for this country. They reflect visibility (who appears in analyzed samples), not customer preferences.
Source: TPDI · ARI
Booking SignalsTPDI — Indonesia
Average distribution of booking methods offered
Direct Booking : 6% · Platform (OTA) : 84% · Contact Only : 6% · No Signal Detected : 4%
0% direct booking does not mean none exists in this country, but that none appears in the analyses currently stored in our database.
Source: TPDI · ARI
Intermediary dependency indexTPDI — Indonesia
Score : 84 / 100
The higher the index, the more the market depends on platforms and resellers to sell.
Source: TPDI · ARI
Estimated commission leakageTPDI — Indonesia
Between $132 and $264 out of every $1,000 go to commissions.
Stays local : ~$802 · Commission leakage : $132–$264
Scale with your real volume.
How is this calculated?
Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.
Source: TPDI · ARI
Top Cities by Direct Booking Rate
Top Cities Dominated by Platforms & Resellers
Explore by activity type
View analyses aggregated by activity (all countries)
Cities in Indonesia
All cities with at least one analysis
| City | TPDI | Direct | Agentic AI (ARI) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bali | 84 | 6% | 51/100ARI breakdown▼
|