TPDI — Australia
Overview of market structures observed in Australia based on available analyses.
Updated February 26, 2026
Overall Statistics
Agentic Readiness (ARI)
Average preparation of direct operators for the AI agent world
47/100
Detectable but incomplete — critical signals missing
Total Analyses
5
Cities Analyzed
1
Unique Activities
2
Differentiating Criteria
5
Visibility StructureTPDI — Australia
Average distribution of actor types in stored analyses
These percentages represent the average distribution observed across all analyses for this country. They reflect visibility (who appears in analyzed samples), not customer preferences.
Source: Tourism Platform Dependence Index (TPDI)
Booking SignalsTPDI — Australia
Average distribution of booking methods offered
0% direct booking does not mean none exists in this country, but that none appears in the analyses currently stored in our database.
Source: Tourism Platform Dependence Index (TPDI)
Intermediary dependency indexTPDI — Australia
The higher the index, the more the market depends on platforms and resellers to sell.
Source: Tourism Platform Dependence Index (TPDI)
Estimated commission leakageTPDI — Australia
Between $89 and $177 out of every $1,000 go to commissions.
How is this calculated?
Based on commonly observed commission ranges in tourism: platforms and resellers typically charge between 15% and 30%. Actual rates vary by contract.
Source: Tourism Platform Dependence Index (TPDI)
Top Cities by Direct Booking Rate
Top Cities Dominated by Platforms & Resellers
Explore by activity type
View analyses aggregated by activity (all countries)
Cities in Australia
All cities with at least one analysis
| City | TPDI | Direct | Agentic AI (ARI) |
|---|---|---|---|
| Sydney | 59 | 30% | 47/100 |